Maik Launch Range — MVP Product Specifications
Document version: 1.0 (Working spec, June 2026) Audience: Manufacturing engineer, Shopify product page agent (Quill), customer service agent Status: Locked for drop 01 production planning Owner: Steve Aylward, Maik
M-001 · "THE CREAM"
Identity
- SKU code: M-001-CRM-V1
- Working name: "The Cream"
- Internal product name: Cream 01 — Ribbed Vessel Lamp
- Position in line: Hero entry SKU
- Year-1 lifecycle: Always-in-stock evergreen; first hero from month 1
- Retirement gate: Review month 12; retains evergreen status if top-3 by revenue
Physical dimensions
- Height: 240 mm (overall, incl. LED puck)
- Diameter: 130 mm at widest, 95 mm at base
- Footprint: 95 mm circular base
- Printed shell weight: 285 g
- LED puck + cable: 95 g
- Packaged total: 540 g (incl. carton + inserts)
Materials BOM
| Component | Spec | Supplier | Grams / Unit | Unit cost AUD landed |
|---|---|---|---|---|
| Printed shell | Bambu PLA Matte, Ivory Cream | BambuLab AU | 320 g (incl. AMS purge) | $9.60 |
| LED puck | Warm white 2700K, 150 lm, USB-C PD, internal driver, dimmable | Jaycar AU (prototype), Shenzhen OEM with RCM/SAA (volume) | n/a | $7.20 |
| Cable | Braided fabric USB-C to USB-C, 1.5m, 60W PD | Shenzhen OEM via HK agent | n/a | $2.40 |
| Threaded insert | M4 brass heat-set | Aurarum AU | n/a | $0.18 |
| Base ballast | 40 g zinc washer, E6000 adhesive | Local hardware | n/a | $0.65 |
| Outer carton | 160 × 160 × 280 mm rigid, custom-printed | noissue (MOQ 500) | n/a | $2.20 |
| Tissue wrap | Maik-branded matte cream | noissue | n/a | $0.35 |
| Thank-you card | A6 ecru, single colour | Packhelp | n/a | $0.28 |
| Instruction insert | A6 single colour, USB-C usage | Packhelp | n/a | $0.22 |
| Electricity | 120 W × 5.2 hr × $0.32/kWh | n/a | n/a | $0.20 |
| Reprint buffer | 4% on filament + electricity | n/a | n/a | $0.40 |
| Total landed COGS | $23.68 |
Print parameters
- Printer: BambuLab P1S + AMS
- Layer height: 0.16 mm
- Print mode: Vase mode (single-wall) for shell; standard mode for base ring (60% gyroid)
- Print time: 5 hr 12 min per unit
- Farm capacity: 8× P1S → ~35 units/day at 95% uptime
- Failure rate buffer: 4%
Assembly (~7 min 30 sec per unit)
De-string → light sand → IPA wipe → heat-set insert → ballast adhesion → puck fit → function test → QC photo → pack.
Electrical certification
- Passive shell, no RCM/SAA required
- LED puck supplier must provide RCM documentation
- PDP disclaimer: "Powered via your existing USB-C charger (5V/9V/20V PD compatible). Cable + lamp puck supplied. AC plug pack not included."
Pricing
- Landed COGS: $23.68 AUD
- Wholesale (trade portal, 40% off): $113.40 AUD
- Retail: $189 AUD
- Gross margin (retail): 87.5%
Lifecycle
Evergreen, always-in-stock target 10-15 finished units. Print-to-order if depleted. Review month 12.
Customer-facing copy
Tagline: "Quiet warmth, printed in Brunswick." Five facts: Printed in Brunswick on a BambuLab P1S over 5 hr 12 min · 285 g of plant-based matte PLA · Designed parametrically — no two are mathematically identical · USB-C powered, 2700K warm white, touch-dimmable · Australian-made, shipped from our Melbourne studio.
M-002 · "THE WAVE"
Identity
- SKU code: M-002-SGE-V1
- Working name: "The Wave"
- Internal product name: Wave 01 — Spiralled Vessel Lamp
- Position in line: Mid-tier evergreen
- Lifecycle: Evergreen from month 2; quarterly colourway refresh
Physical dimensions
- Height: 295 mm
- Diameter: 155 mm widest, 105 mm base
- Printed shell weight: 380 g
- Packaged total: 685 g
Materials BOM
| Component | Spec | Supplier | Unit cost AUD |
|---|---|---|---|
| Printed shell | X3D PLA Matte, Warm Sage | X3D AU | $12.75 |
| LED puck | 180 lm, USB-C PD | Shenzhen OEM | $7.40 |
| Cable | Braided USB-C 1.5m sage-toned | Shenzhen OEM | $2.40 |
| Threaded insert | M4 brass | Aurarum AU | $0.18 |
| Base ballast | 60 g zinc | Local | $0.85 |
| Outer carton | 180 × 180 × 330 mm | noissue | $2.55 |
| Tissue + card + insert + electricity + buffer | $1.67 | ||
| Total landed COGS | $27.80 |
Print parameters
- 0.16 mm layer, vase mode, 7 hr 06 min per unit
- Farm capacity: ~25 units/day
Assembly
Same 9-step sequence as M-001, ~8 min per unit.
Pricing
- Landed COGS: $27.80
- Wholesale: $137.40
- Retail: $229 AUD
- Gross margin (retail): 87.9%
Lifecycle
Evergreen with 8-12 finished units in stock. Quarterly colourway refresh (Q1 Sage, Q2 Terracotta, Q3 Bone, Q4 Ink).
Customer-facing copy
Tagline: "Sage geometry, gently spiralling."
M-003 · "THE CLUSTER"
Identity
- SKU code: M-003-OLV-D01
- Working name: "The Cluster"
- Internal product name: Cluster 01 — Generative Coral Lamp
- Position in line: Premium limited drop
- Lifecycle: Drop 01 only — 50 numbered units, drop and retire
- Retirement: Sold out OR end of drop window (whichever first)
Physical dimensions
- Height: 215 mm
- Diameter: 195 mm widest cluster, 100 mm base
- Printed shell weight: 410 g
- Packaged total: 740 g
Materials BOM
| Component | Spec | Supplier | Unit cost AUD |
|---|---|---|---|
| Printed shell | Aurarum PLA Matte, Olive (multi-tone gradient) | Aurarum AU | $14.10 |
| LED puck | 180 lm, USB-C PD | Shenzhen OEM | $7.40 |
| Cable | Braided USB-C 1.5m olive | Shenzhen OEM | $2.55 |
| Threaded insert | M4 brass | Aurarum AU | $0.18 |
| Base ballast | 80 g zinc plate | Local | $1.10 |
| Numbered brass tag | 12mm laser-etched | Trotec service bureau | $1.85 |
| Outer carton | 220 × 220 × 260 mm drop-graphic | noissue | $3.20 |
| Authentication card + tissue + insert + electricity + buffer | $2.51 | ||
| Total landed COGS | $32.89 |
Print parameters
- 0.16 mm layer, standard mode with tree supports
- 9 hr 18 min per unit
- Full drop of 50 units: ~7 days of dedicated farm time
- Failure rate: 6% (higher complexity); buffer 4% in COGS, remaining 2% absorbed in margin
Assembly (~14 min per unit)
Support removal → de-string → light sand → IPA wipe → heat-set insert → ballast adhesion → brass tag adhesion → hand-numbering → puck fit + function test → QC photo → pack. Steve only for drop 01 (provenance and authentication signature must be human).
Pricing
- Landed COGS: $32.89
- Wholesale: Not offered (drop SKU, DTC only)
- Retail: $329 AUD
- Gross margin (retail): 90.0%
- Drop revenue (50 units): $16,450 AUD gross
- Drop contribution after COGS: ~$14,805
Lifecycle
- Numbered 01/50 to 50/50, laser-etched brass tag + hand-signed authentication card.
- Pre-order window: 7 days. Production window: 7 days post-window-close.
- Drop window auto-closes at unit 50 OR 21 days post-launch.
- Retirement: permanent at sellout. Geometry never reprinted.
Customer-facing copy
Tagline: "One of fifty. Generated, not designed."
M-004 · "THE FLOOR"
Identity
- SKU code: M-004-BNE-V1
- Working name: "The Floor"
- Internal product name: Floor 01 — Tapered Column Lamp
- Position in line: Year-1 flagship
- Lifecycle: Path B default (evergreen from month 9, 3-5 finished units stocked)
Physical dimensions
- Height: 1,400 mm (1.4m, three printed segments + concrete base)
- Diameter: 240 mm widest (lower third), 130 mm top
- Footprint: 280 mm cast-concrete weighted base
- Printed column weight: 1,850 g (3 segments)
- Concrete base: 4,200 g
- Packaged total: ~7.2 kg (two cartons)
Materials BOM
| Component | Spec | Supplier | Unit cost AUD |
|---|---|---|---|
| Printed column segment 1 (bottom) | X3D PLA Matte, Warm Bone-Cream | X3D AU | $24.15 |
| Printed column segment 2 (mid) | Same | X3D AU | $20.85 |
| Printed column segment 3 (top) | Same | X3D AU | $17.10 |
| Internal steel rod | 12mm × 1,250mm threaded | Local | $14.50 |
| M12 nuts + washers | Stainless | Local | $2.40 |
| Concrete base | 280mm × 50mm raw concrete, M12 receiver | Studio Twocan or Coburg caster | $42.00 |
| LED puck (larger) | 500 lm, USB-C PD 20V | Shenzhen OEM (custom) | $18.40 |
| Cable | Braided USB-C 2.5m bone | Shenzhen OEM | $4.20 |
| In-line 45W AC plug pack | Pre-certified AU compliant | MEAN WELL via Powerbox AU | $24.80 |
| Threaded inserts | 3 × M4 brass | Aurarum AU | $0.54 |
| Outer carton (column) | 320 × 320 × 1,500 mm | noissue (MOQ 100, $14/unit) | $14.00 |
| Outer carton (base) | 340 × 340 × 90 mm | noissue | $5.80 |
| Tissue + assembly guide + electricity + buffer | $5.70 | ||
| Total landed COGS | $194.44 |
Print parameters
- 0.20 mm layer, vase mode for shell segments
- Total print time: 28 hr 30 min per finished unit (across 3 prints)
- Farm capacity: ~2 finished units per day (parallel printing across the 8 P1S)
Assembly (~30 min per unit)
Customer-side assembly required. Maik QC stays in-studio. Assembly guide is mandatory.
Electrical certification path
Critical: Floor includes a 45W USB-C PD AC plug pack — this requires AU compliance.
- Plug pack must be pre-certified RCM + SAA from supplier
- Compliance documentation retained per unit batch
- LED puck must carry RCM marking
- PDP disclaimer modified: "Includes a pre-certified Australian-compliant 45W USB-C power adapter, 2.5m braided cable, and the lamp puck. RCM and SAA certified."
- Budget: $1,500 batch testing on first plug pack shipment, 8 weeks lead
Pricing
- Landed COGS: $194.44 (margin tighter on flagship — deliberate)
- Wholesale (vetted trade only): $269.40
- Retail: $449 AUD
- Gross margin (retail): 56.7%
Lifecycle (Default: Path B evergreen)
- Print-to-order with 5-7 day lead time on PDP
- 3-5 finished units stocked at any time
- Flagship status held through year 1; V2 generative refresh year 3
Customer-facing copy
Tagline: "A column, gently tapered, quietly present."
Summary Table — All Four SKUs
| Metric | M-001 The Cream | M-002 The Wave | M-003 The Cluster | M-004 The Floor |
|---|---|---|---|---|
| Position | Hero entry | Mid evergreen | Drop limited | Flagship |
| Lifecycle | Always-in-stock | Evergreen + quarterly colour | Drop and retire (50) | Evergreen (default) |
| Height | 240 mm | 295 mm | 215 mm | 1,400 mm |
| Print time | 5 hr 12 min | 7 hr 06 min | 9 hr 18 min | 28 hr 30 min |
| Assembly time | ~7.5 min | ~8 min | ~14 min | ~30 min |
| Landed COGS | $23.68 | $27.80 | $32.89 | $194.44 |
| Retail | $189 | $229 | $329 | $449 |
| Wholesale | $113.40 | $137.40 | n/a | $269.40 |
| Gross margin | 87.5% | 87.9% | 90.0% | 56.7% |
| LED output | 150 lm | 180 lm | 180 lm | 500 lm |
| Cert burden | Passive only | Passive only | Passive only | RCM/SAA plug pack |
| Farm capacity | ~35/day | ~25/day | ~7 days for drop of 50 | ~2/day |
Cross-SKU notes
Shared components: M-001, M-002, M-003 share the same LED puck family and 1.5m USB-C cable in different colourways — single inventory line. M-004 uses unique larger puck + cable + AC adapter.
AMS purge waste: 12% baseline single-colour; 14% for M-003 multi-tone. Optimisable to 7-9% with print-order optimisation across the farm.
Reprint buffer: 4% baseline; M-003 actual fail rate ~6%, gap absorbed in margin.
Outstanding manufacturing decisions:
- Concrete base supplier for M-004 (Studio Twocan vs Coburg contract caster) — decision month 4
- Shenzhen OEM puck supplier RCM documentation completeness — decision month 2
- noissue MOQ economics across 4 carton SKUs — month 3
- M-004 launch path (drop vs evergreen) — month 7
Outstanding Quill decisions:
- Standardise PDP disclaimer for M-001/002/003 (passive shell) vs M-004 (includes plug pack)
- "Made by" attribution: Steve-signed for drops, "made in Brunswick" for evergreens
- Parametric variation disclaimer on every PDP
Outstanding CS decisions:
- Returns policy for parametric-variation complaints — explicit "no two are identical" language at PDP and checkout, returns accepted within 14 days for any reason
- M-003 drop authentication verification process
- M-004 assembly support video walkthrough