Twelve phases of work, end-to-end. Direction locked: a single premium AU AI-operated sculptural lighting brand. This index is the entry point — every deliverable, themed, embedded with real imagery, ready for Steve's review and Gate C approval.
From 50 ideas through Gate B to the unified panel verdict that locked the direction. All eight phases preserved as evidence — the call wasn't a guess, it was the answer to nine specialist memos.
The full evidence chain — asset audit, pain points, 50-idea longlist, AU-verified DataForSEO sizing, competitive maps, 3-scenario financials, risk register, Gate B decision pack. Every decision auditable.
Nine specialist agents deliberated the most ambitious credible Maik (four on Opus). Split three ways. The Devil's Advocate refutation was decisive. Single brand, flagship-grade infrastructure, agent fleet as the team.
Twelve sections covering positioning, ICP, value prop, pricing, revenue model, GTM, ops, team plan (agent fleet), financials, milestones, KPIs. AASB-aligned AUD. Ready to hand to cofounders, accountants, or capital partners. Plus the 36-month monthly cashflow model across three scenarios.
Polished HTML deck. 12 sections, 6,000+ words, hero-grade imagery. Direction locked, agent fleet baked in as first-class principle.
Conservative / Base / Bull scenarios across 36 months. Base case: $877k Y1 → $3.6M Y2 → $4.8M Y3. Break-even month 6. Cash low-point month 5 at $63k. Tranche-2 gate evidence colour-coded.
The primary design system ("The Call") is locked. The name, however, is back under active review: a v2 re-validation reopened the question, and a name + operating-model panel weighed keeping Maik versus a fresh mark. MVP product specs (M-001–M-004) and the Claude Design website brief are complete and name-agnostic.
The Call — gallery editorial. Fraunces + Inter + JetBrains Mono. Warm cream + eucalyptus + brass. 27 embedded Higgsfield images. Full essence, tokens, components, sample PDP, atelier, agent fleet section.
Original Phase-10 pass. Verdict: pivot recommended (NOCTUA primary). Superseded by the v2 re-validation — kept as audit trail.
Five-axis re-validation after Steve challenged v1. Kills the full v1 shortlist on lighting-industry collisions; runs a fresh 18-name sweep. Recommendation: OBLA (backup LIEVE). The active name analysis.
Seven-memo panel verdict on name architecture: Maik as parent, the lighting brand gets its own mark. Covers IP, founder economics, GTM/SEO, supply chain, and the operating model.
M-001 Cream ($189) · M-002 Wave ($229) · M-003 Cluster drop ($329) · M-004 Floor ($449). Full BOM, print times, assembly, electrical certification path, photography spec, pricing per SKU.
The complete brief ready to hand to Claude Design (or Cursor / Figma Make / v0). ~6,400 words, 10 pages spec'd, full design system tokens, 44-image library mapped, v1/v2/v3 scope, acceptance criteria.
Week-by-week runbook from 16 June to 14 September. Eight workstreams, 30-item launch checklist, critical path called out. Plus the first-class agent fleet architecture spec and diagram — 15 named agents, autonomy ramps, integrations, the operating-model proof point.
Tue 16 Jun → Mon 14 Sep 2026. 13 weeks, every workstream, every Steve-approval gate, every risk and dependency. Steve's total time commitment: ~45-50 hours across 90 days. Public launch: Wed 26 Aug.
Forge orchestrator + 14 named specialists. Every agent: responsibilities, autonomy boundaries (month 3 / 6 / 12 ramps), MCP integrations, escalation rules, voice discipline. Multica as the substrate. Steve as the gate.
A rigorous pre-launch premortem before any capital deploys. Fifteen named year-1 failure modes, year-2-3 structural risks, every financial assumption stress-tested at -25% and -50%, agent-fleet readiness checklist, bus-factor mitigation, Steve's GO / CONDITIONAL GO / NO-GO decision tree.
The pack is complete. The recommendation is CONDITIONAL GO. The path beyond this point requires Steve's explicit approval on the items below before any capital, ClickUp load, or external commitment proceeds.
$150k AUD initial commitment. $100k milestone-gated tranche at month 6. Working capital line $20-25k.
Read the plan →Under active review. v1 recommended NOCTUA (now superseded); v2 re-validation recommends OBLA; the name panel argues for keeping Maik as parent with a fresh consumer mark. Steve to decide.
Read the v2 re-validation →Critical path + 30-item launch checklist + Steve's 45-50 hr time commitment + 4 conditional-go blocking items.
Read the runbook →